the laser queen
the
Your partner in a successful cosmetic medical business
the laser queen
Building a Successful
Cosmetic Medical Business

with Cindy Graf
the laser queen

Happy 4th of July gear up with fall marketing now

As the fourth of July weekend begins, enjoy the beauty of summers bounty, the heart racing thrill of fireworks, the pride of living in a free county.  It has always been on of my fav holidays.  Gear up when you return, for planning Fall promotions that will make up for the slower summer months.

A Back to School brunch or salad bar seminar is always popular with baby boomer moms after their kids get back to high school or college and they  can finally breathe a sigh of relief and plan time for themselves!

Aestheticians MVP of Medical Spa

I believe that medical aestheticians are the MVP of the aesthetic world!  They have a solid understanding of skin, skin care products, the combining of skin care products, procedures and laser light treatment.  If you are a Day Spa esthetician and want to become a medical aesthetician or a nurse, MD, etc …we can help see the attached flyer for our Medical Aesthetics course! Click here for more information!  Basic Aesthetics course LQ

Botox an effective preventative treatment for migranes

NEW YORK (Reuters Health) - Botox shots, known for smoothing wrinkles, are an “effective” preventive treatment for patients with chronic migraine, conclude the authors of a new study funded by the drug’s makers.

Patients given Botox had about eight fewer headache days a month after receiving the shots, compared to about seven fewer days for patients given placebo, the researchers found. (Before treatment, both groups averaged about 20 headache days per month).

But both groups had the same reduction in migraines or headaches: about 5 percent.

People with chronic migraine suffer headaches at least 15 days a month, and have typically not been included in studies of standard migraine prevention treatments such as painkillers and drugs called triptans ”because they were considered to be too highly disabled and treatment resistant,” Dr. David W. Dodick of the Mayo Clinic, Scottsdale in Arizona and colleagues note in the journal Headache.

Botox injections have been tested in patients with less frequent migraines, as well as in chronic headache patients, and weren’t any better than placebo, but other research found some chronic migraine patients did benefit from the shots.

To investigate further, Dodick and colleagues at 66 sites in the US and Europe conducted two studies investigating Botox for chronic migraine patients. In the current report, the researchers describe the results of a pooled analysis of the studies, which included nearly 1,400 patients.

Patients were randomly assigned to placebo injections or Botox, and received at least 31 injections in seven specific areas in muscles of the head and neck at the study’s outset and again at 12 and 24 weeks. They received at least 155 units of the medication per treatment, and the investigators could give patients up to 40 more units at their discretion.

Before treatment, patients in both groups averaged about 20 “headache days” a month, and about two-thirds of people in each group used headache pain medications at least twice a week, which the researchers defined as overuse.

After 24 weeks, patients on placebo had 6.6 fewer headache days each month, compared to 8.4 fewer days for the patients given Botox.

Side effects occurred in 63 percent of the patients in the Botox group and 52 percent of patients on placebo. Five percent of the Botox patients had serious side effects, compared to two percent of the placebo patients.

Nearly nine percent of patients given Botox complained of neck pain and nearly 6 percent reported muscle weakness; colds were the most common adverse events in the placebo group, reported by about five percent.

Botox is not Food and Drug Administration approved for treating migraine. The cost of Botox treatment varies, both by geographic area and from provider to provider; patients may be charged per unit ($10 to $15 is typical). This would translate to $1,550 to $2,325 for the minimum amount used in the current study.

Allergan, Inc., the maker of Botox, funded the research. Dodick has received speaking fees from Allergan and several other pharmaceutical companies, while three of the current study’s authors are Allergan employees and own stock in the company.

SOURCE:http://www3.interscience.wiley.com/journal/123424920/abstractHeadache, online May 7, 2010.

Service Contracts may be a forgotten expense in the Medical Spa!

Service contracts are many times a forgotten $surprise$ in the

medical spa industry.  Most manufacturers charge 10%

per year for both IPL and laser.  There is sometimes a

savings for platform technologies that have one box

(platform) with add as you desire handpieces for hair

removal, photorejuvenation, wrinkles, tightening.

Check it out!

Here is a link to an article I did for Healthy Aging Magazine regarding Fine Lines: Evaluating Laser Service Contracts. http://healthy-aging.advanceweb.com/ebook/magazine.aspx?EBK=HA052410#/27/

Frequent visits in the medspa treatment room keep protocols in check

If you are a physician or manager trying to maintain high standards of care in your medical spa, make frequent, unannounced stops to say hello to patients during treatments.  This will assure that your staff is always on their toes and impress patients of your involvement in their care.  For more information on these medical spa management tips visit www.cindygrafconsulting.com.

Fun in the Sun Sunscreen is a must

Sending your clients out into the summer sun after facial procedures is like putting a new born baby in the sun to bake.  IPL, laser, chemical peels, microdermabrasion all make the skin a ready target to absorb UVA- UVB rays at a faster rate than non treated skin.  SPF 30+ sunscreens protect against UVB rays but do not forget to protect yourself against the harmful UVA rays with products containing titanium dioxide, zinc oxide, parasol or helioplex.  The UVA are the most aging and cancer causing rays.  Many women and men feel that having SPF 15 in your make up or lotion is adequate…it is not.

Sunny Scottsdale Spa Finder is a good source of clients

I received a Spa Finder gift certificate from a client and find them to be a good source of client prospecting.  The day spa industry is getting it…the medical spa group not so much…get it!   www.spafinder.com

Spring Clean up is here! Clean your medical spa!

A clean medical spa is important to the image you portray to your clients.  After a busy day, it is takes extra effort and energy to pull the storage cabinets out, clean mirrors, polish chrome and refresh your treatment room, but it needs to be done.  Cleanliness is the #1 thing our clients notice when they are choosing a spa for a cosmetic treatment.  Schedule all of the staff to participate in this Spring event.  Create fresh displays and seasonal flowers to encourage clients to move forward on spring services such as hair reduction, photorejuvenation , cellulite and fat reduction services. Spring into Spring!

New survey indicates more than 17 million cosmetic procedures performed last year in U.S.

A procedural survey conducted by the American Academy of Cosmetic Surgery says more than 17 million cosmetic surgery procedures were performed in the United States in 2009.

The total number of procedures from this first-time study far surpasses any number that has previously been reported in the U.S. This is the first nationwide survey of its kind done by the AACS. In addition to the annual polling of its own members, the AACS also surveyed random physicians across the country to find out who is performing cosmetic surgery procedures.  The total number of procedures performed by AACS members has increased by eight percent since 2008.

“The cosmetic surgery industry continues to grow at a rate many people never thought it  would reach,” said AACS President Mark Berman, MD. “With the aging of the baby boomer generation, I don’t think we’ve come close to hitting the ceiling yet. That 17 million is only going to expand.”

Among AACS member practices, the biggest increase in invasive procedures in the last five years are in blepharoplasty (eyelid lift), abdominoplasty (tummy tuck) and rhinoplasty (nose). For less-invasive procedures, the biggest increase over that five-year period is in laser resurfacing, chemical peels and fillers.

For AACS members, rhinoplasty surgeries jumped from 12,460 in 2008 to 21,730 in 2009, a 74 percent increase. Facelifts were also up this year, from 20,478 in ’08 to 34,455 in ’09, a 44 percent spike.  “As the economy recovers slowly but surely, we are seeing patients come back and feel better about doing some things for themselves that maybe they’d been putting off for a while,” Berman said.

The American Academy of Cosmetic Surgery is a professional medical society whose members are dedicated to patient safety and physician education in cosmetic surgery. Most members of the AACS are dermatologic surgeons, facial plastic surgeons, head and neck surgeons, general surgeons, oral and maxillofacial surgeons, plastic surgeons – all of whom specialize in cosmetic surgery. AACS is an organization that represents all cosmetic surgeons in the American Medical Association through its seat in the AMA House of Delegates.

Source:  http://www.cosmeticsurgery.org/media/pr_030910.pdf from March 9, 2010

Determine your unique selling advantage in your medical spa marketplace.

Don’t try to win new clients by  advertising low prices. Determine your unique selling advantage, put a reasonable price to it and do it extremely well.  Once you establish a low price margin you can’t go back up.  Lost leaders don’t attract repeat clients so you spend all the money you brought in on the next ad.  You want to attract repeat clientele that you advertise to attract once.  Once your clients come in, do a great job of putting together a comprehensive aesthetic package that he/she can work at a pace comfortable with their budget and lifestyle.  This is what leads to a financially successful cosmetic medical business!