The Laser Queen http://www.thelaserqueen.com Clinical and business tips for a fincancially successful med spa Thu, 03 May 2012 15:11:36 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Do you have a QR code? http://www.thelaserqueen.com/2012/05/03/do-you-have-a-qr-code/ http://www.thelaserqueen.com/2012/05/03/do-you-have-a-qr-code/#comments Thu, 03 May 2012 15:11:36 +0000 The Laser Queen http://www.thelaserqueen.com/?p=548 QR codes help our clients to link to our websites from their cars, movie theatres, walking down the street, or reading the paper.   Adding a QR code is an easy task and FREE.  It is just another one of the FREE social media tools that we have access to!   Get one today!

[...]]]> QR codes help our clients to link to our websites from their cars, movie theatres, walking down the street, or reading the paper.   Adding a QR code is an easy task and FREE.  It is just another one of the FREE social media tools that we have access to!   Get one today!

]]> http://www.thelaserqueen.com/2012/05/03/do-you-have-a-qr-code/feed/ 0 IAPAM meeting trains 21 new physicians in aesthetic medicine! http://www.thelaserqueen.com/2012/04/30/iapam-meeting-trains-21-new-physicians-in-aesthetic-medicine/ http://www.thelaserqueen.com/2012/04/30/iapam-meeting-trains-21-new-physicians-in-aesthetic-medicine/#comments Mon, 30 Apr 2012 15:36:12 +0000 The Laser Queen http://www.thelaserqueen.com/?p=543 I so enjoyed the IAPAM Weight Management and Aesthetic Symposium at the Gainey Suites Hotel in Scottsdale this weekend.  Physicians from allover the world come to be trained in the Business ofAesthetic Medicine, Laser/IPL, BOTOX Fillers and Physician Directed Skin Care and Chemical Peels.
Good luck to each of you in attendance on building a financially successful cosmetic practice!
Join us June 1-3.  For more information visit: www.iapam.com.
]]> http://www.thelaserqueen.com/2012/04/30/iapam-meeting-trains-21-new-physicians-in-aesthetic-medicine/feed/ 0 Start with a weight loss program http://www.thelaserqueen.com/2012/03/28/start-with-a-weight-loss-program/ http://www.thelaserqueen.com/2012/03/28/start-with-a-weight-loss-program/#comments Wed, 28 Mar 2012 15:08:40 +0000 The Laser Queen http://www.thelaserqueen.com/?p=531 If you are considering adding Slim Lipo to your practice

consider starting a weight management program as a

natural bridge to Lipo.  Sometimes your patients may

want to exhaust all non-surgical procedures before lipo.

This marketing strategy works!

]]> If you are considering adding Slim Lipo to your practice

consider starting a weight management program as a

natural bridge to Lipo.  Sometimes your patients may

want to exhaust all non-surgical procedures before lipo.

This marketing strategy works!

]]> http://www.thelaserqueen.com/2012/03/28/start-with-a-weight-loss-program/feed/ 0 Use a sunny day to market your clients for bikini hair removal offers! http://www.thelaserqueen.com/2012/02/22/use-a-sunny-day-to-market-your-clients-for-bikini-hair-removal-offers/ http://www.thelaserqueen.com/2012/02/22/use-a-sunny-day-to-market-your-clients-for-bikini-hair-removal-offers/#comments Wed, 22 Feb 2012 15:57:56 +0000 The Laser Queen http://www.thelaserqueen.com/?p=519 Use Mobile Apps, text messaging programs, email blasts or hand out flyers to offer an irresistible offer for hair removal on a sunny day!  Don’t split your profits with Groupon or Living Social… keep the money and the offer at your discretion!

]]> Use Mobile Apps, text messaging programs, email blasts or hand out flyers to offer an irresistible offer for hair removal on a sunny day!  Don’t split your profits with Groupon or Living Social… keep the money and the offer at your discretion!

]]> http://www.thelaserqueen.com/2012/02/22/use-a-sunny-day-to-market-your-clients-for-bikini-hair-removal-offers/feed/ 0 Mobile Apps are the latest way to reach your customers http://www.thelaserqueen.com/2012/02/17/mobile-apps-are-the-latest-way-to-reach-your-customers/ http://www.thelaserqueen.com/2012/02/17/mobile-apps-are-the-latest-way-to-reach-your-customers/#comments Fri, 17 Feb 2012 21:37:55 +0000 The Laser Queen http://www.thelaserqueen.com/?p=513 Did you know…

IPhone’s growth was 10X faster than America Online More people on earth own a cell phone (5.1 billion) than a toothbrush (4.2 billion) 80% of Americans carry a cell phone 91% of all US citizens carry their cell phone 24/7 According to Facebook 44% of their 350 million users access their Facebook [...]]]> Did you know…

  1. IPhone’s growth was 10X faster than America Online
  2. More people on earth own a cell phone (5.1 billion) than a toothbrush (4.2 billion)
  3. 80% of Americans carry a cell phone
  4. 91% of all US citizens carry their cell phone 24/7
  5. According to Facebook 44% of their 350 million users access their Facebook on their cell phone
  6. It takes 90 minutes to respond to an email, 90 seconds to a text message.
  7.  According to Mobile Marketer, 70% of all mobile searches result in action within 1 hour
  8. Mobile coupons get 10X the redemption rate of traditional coupons
  9. Global mobile payments (m-payments) currently total $240 Billion and are expected to exceed $1 Trillion by 2015
  10. Mobile app downloads will reach 76.9 billion in 2014 and will generate $35 billion in sales

Shouldn’t mobile marketing play a big role in your marketing campaign now?

 

Edge Services can help!    Stay tuned for more information!

]]> http://www.thelaserqueen.com/2012/02/17/mobile-apps-are-the-latest-way-to-reach-your-customers/feed/ 0 Congratulation Rejuvenation Health and Wellness on your opening! http://www.thelaserqueen.com/2011/10/17/congratulation-rejuvenation-health-and-wellness-on-your-opening/ http://www.thelaserqueen.com/2011/10/17/congratulation-rejuvenation-health-and-wellness-on-your-opening/#comments Mon, 17 Oct 2011 13:45:56 +0000 The Laser Queen http://www.thelaserqueen.com/?p=500

]]> http://www.thelaserqueen.com/2011/10/17/congratulation-rejuvenation-health-and-wellness-on-your-opening/feed/ 0 Cindy Graf 2011 Speaking Engagements http://www.thelaserqueen.com/2011/09/16/cindy-graf-2011-speaking-engagements/ http://www.thelaserqueen.com/2011/09/16/cindy-graf-2011-speaking-engagements/#comments Fri, 16 Sep 2011 15:29:48 +0000 The Laser Queen http://www.thelaserqueen.com/?p=446

September 15, 2011   Mastering the Consultation Workshop  Scottsdale AZ

September 16-18   IAPAM Aesthetic Workshop  Scottsdale, AZ

September 21, 2011  Tattoo Removal Workshop  Milwaukee, WI

October 5, 2011  Mastering the Consultation Workshop    San Diego,CA

October 21-23 IAPAM Aesthetic Workshop  Scottsdale, AZ

November 2, 2011  Mastering the Consultation Workshop    Westchester NY

December 1, 2011 Mastering the [...]]]>

September 15, 2011   Mastering the Consultation Workshop  Scottsdale AZ

September 16-18   IAPAM Aesthetic Workshop  Scottsdale, AZ

September 21, 2011  Tattoo Removal Workshop  Milwaukee, WI

October 5, 2011  Mastering the Consultation Workshop    San Diego,CA

October 21-23 IAPAM Aesthetic Workshop  Scottsdale, AZ

November 2, 2011  Mastering the Consultation Workshop    Westchester NY

December 1, 2011 Mastering the Consultation Workshop  Orlando, FL

December 2-4, 2011  IAPAM Aesthetic Workshop   Scottsdale, AZ

For more information contact me at cindy.graf@gmail.com

 

]]> http://www.thelaserqueen.com/2011/09/16/cindy-graf-2011-speaking-engagements/feed/ 0 “Mastering the Consultation” Workshop in Scottsdale AZ! http://www.thelaserqueen.com/2011/09/16/mastering-the-consultation-workshop-in-scottsdale-az/ http://www.thelaserqueen.com/2011/09/16/mastering-the-consultation-workshop-in-scottsdale-az/#comments Fri, 16 Sep 2011 15:18:25 +0000 The Laser Queen http://www.thelaserqueen.com/?p=486 Good Morning!

Thank you all for attending the “Mastering the Consultation Process” Workshop in Scottsdale last evening.  It is always a pleasure for me to meet with professionals in our industry and share ideas about our ever growing and changing field of medical aesthetics.  Mastering the Consultation is key to the financial growth of any aesthetic business.  Remember to establish $10K Legacy Clients that stabilize revenues and reduce marketing costs in the medical spa, these steps are important:

  1. The Consultation
  2. Work a large treatment plan into your client’s lifestyle and budget
  3. Educating staff
  4. Choosing the right companies and products as business partners
  5. Product knowledge
  6. Incorporate trial kits to grow retail sales to be 50% of your annual revenue
  7. Follow up meticulously with your clients
  8. Team work

Winners from last night’s raffle were: Dr Toni Stockton, Marilyn Johnson, Tiffany Peterson and Megan Rogers.  Congratulations!

On to San Diego on October 5, Harford, CT on November 2 and Orlando on December 1!  Email me@ cindy.graf@gmail for more information on these complimentary industry workshops sponsored by: Colorescience, Palomar Medical, PCA Skin and Envy Medical.  See you there!

]]> http://www.thelaserqueen.com/2011/09/16/mastering-the-consultation-workshop-in-scottsdale-az/feed/ 0 Joie de Vivre Laser Aesthetics, Ltd is open! http://www.thelaserqueen.com/2011/07/14/joie-de-vivre-laser-aesthetics-ltd-is-open/ http://www.thelaserqueen.com/2011/07/14/joie-de-vivre-laser-aesthetics-ltd-is-open/#comments Thu, 14 Jul 2011 15:25:07 +0000 The Laser Queen http://www.thelaserqueen.com/?p=479 I had the pleasure of working with Amy Reilly RN and Michael Gurney MD on the opening of Joie de Vivre, a fabulous new medical spa in Canton, Ohio.  Amy and Dr Gurney really did everything right.  They had a plan, worked the plan, spent money in the areas of importance, trained and retrained, had [...]]]> I had the pleasure of working with Amy Reilly RN and Michael Gurney MD on the opening of Joie de Vivre, a fabulous new medical spa in Canton, Ohio.  Amy and Dr Gurney really did everything right.  They had a plan, worked the plan, spent money in the areas of importance, trained and retrained, had a marketing plan and hired great staff!  It really all came together and Joie de Vivre is up and running and having their Open House next week!  Congratulations on your beautiful new business!  Thank you for letting me be a part of your plan!

Stop in and see what they can do to make you live the best life you can!  www.jdvmedspa.com

]]> http://www.thelaserqueen.com/2011/07/14/joie-de-vivre-laser-aesthetics-ltd-is-open/feed/ 0 What will you do with the rest of your life? Or at least in the year 2011? http://www.thelaserqueen.com/2011/07/14/what-will-you-do-with-the-rest-of-your-life-or-at-least-in-the-year-2011/ http://www.thelaserqueen.com/2011/07/14/what-will-you-do-with-the-rest-of-your-life-or-at-least-in-the-year-2011/#comments Thu, 14 Jul 2011 15:02:16 +0000 The Laser Queen http://www.thelaserqueen.com/?p=402 The more frequent flyer miles I put on,  the more impressed I am with the quality of professionals of all “letters and not” that exist in the aesthetic business across the country.  I have had the pleasure to work in 22 states this year with 87 aesthetic businesses and I love my job!  There are [...]]]> The more frequent flyer miles I put on,  the more impressed I am with the quality of professionals of all “letters and not” that exist in the aesthetic business across the country.  I have had the pleasure to work in 22 states this year with 87 aesthetic businesses and I love my job!  There are so many great people doing a great job out there!

One facet of the aesthetic business that I see a need for training in is “Mastering the Consultation” with your aesthetic patients!  Medical Aesthetics is a marketing and sales driven business.  We must first and foremost be safe and honest with our clients but take the time to do a thorough consultation and put together a treatment plan that can be implemented quickly to meet an event timeline or over a longer period of time to stay within the client’s budget.  She or he will be with your medical spa for years to come.  Create relationships…it has nothing to do with price.

Checkout my website for my Consultation Video series….www.cindygrafconsulting.com.

]]> http://www.thelaserqueen.com/2011/07/14/what-will-you-do-with-the-rest-of-your-life-or-at-least-in-the-year-2011/feed/ 0