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As the fourth of July weekend begins, enjoy the beauty of summers bounty, the heart racing thrill of fireworks, the pride of living in a free county. It has always been on of my fav holidays. Gear up when you return, for planning Fall promotions that will make up for the slower summer months. A [...] I believe that medical aestheticians are the MVP of the aesthetic world! They have a solid understanding of skin, skin care products, the combining of skin care products, procedures and laser light treatment. If you are a Day Spa esthetician and want to become a medical aesthetician or a nurse, MD, etc …we can help [...] NEW YORK (Reuters Health) - Botox shots, known for smoothing wrinkles, are an “effective” preventive treatment for patients with chronic migraine, conclude the authors of a new study funded by the drug’s makers. Patients given Botox had about eight fewer headache days a month after receiving the shots, compared to about seven fewer days for [...] Sending your clients out into the summer sun after facial procedures is like putting a new born baby in the sun to bake. IPL, laser, chemical peels, microdermabrasion all make the skin a ready target to absorb UVA- UVB rays at a faster rate than non treated skin. SPF 30+ sunscreens protect against UVB rays [...] I received a Spa Finder gift certificate from a client and find them to be a good source of client prospecting. The day spa industry is getting it…the medical spa group not so much…get it! www.spafinder.com A clean medical spa is important to the image you portray to your clients. After a busy day, it is takes extra effort and energy to pull the storage cabinets out, clean mirrors, polish chrome and refresh your treatment room, but it needs to be done. Cleanliness is the #1 thing our clients [...] A procedural survey conducted by the American Academy of Cosmetic Surgery says more than 17 million cosmetic surgery procedures were performed in the United States in 2009. The total number of procedures from this first-time study far surpasses any number that has previously been reported in the U.S. This is the first nationwide survey of [...] Don’t try to win new clients by advertising low prices. Determine your unique selling advantage, put a reasonable price to it and do it extremely well. Once you establish a low price margin you can’t go back up. Lost leaders don’t attract repeat clients so you spend all the money you brought in on the [...] Happy Easter! This weekend is a good time to take a breath, enjoy Spring and the blessings of this weekend and recharge for a final push in the sales of your medical spa services that will carry you through the summer! Summer really slows down in our biz so we need to be aggressive in [...] When was the last time your staff was trained or did your new clinician sort of get trained in the bad happens of his/her predecessor? Onine training or video training by the Laser Queen can help you get things back on track clinically and in your consultation selling efforts. www.cindygrafconsulting.com for more information. Education is [...] |
 
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