It’s all about the consultation in medical spa….

You can have a beautiful spa, the best location, top notch credentials and the lastest toys but if you can put your clients together with services that meet his/her needs…you will be in the red!

Invest in my new 5 DVD training program  “Consultation Selling Series”   In two hours, you and your staff will become proficient [...]

Basic Aesthetic Training Course Sept 12-13 Cindy Graf Consulting

I have a Basic Aesthetic course coming up in Milwaukee on Sunday, September 12 and Monday September 13, 2010 if you have any wives, nurses, office staff, girlfriends, nurse practitioners, PAs, physicians, aestheticians that would like to be trained on the basics of laser/ light, medical microdermabrasion, chemical peels, post surgical [...]

Consultations that Close $10K Legacy Clients…learn how

If you feel that you and your medical spa staff are not closing many consultations and are blaming this on the economy you may be wrong!  Many times clients come into our medical spas and rather than receiving answers to their concerns, they leave confused.  This is why they say “I ‘d better go home [...]

Great article from PCA Skin: Myths about Skin

Myths abound about skin care, from recommendations on preventing stretch marks to the proper way to cleanse your face. These old wife’s tales have many experts shaking their heads in disbelief, but also have many believing them. Five common skin care myths are debunked here.

1.Tanning beds help prepare your skin for the [...]

Fall is coming…get your marketing plan ready now for your medical spa!

Fall and spring are great times to market to sell big packages and increase revenue stream in the medical spa.  Hate to talk about it already with summer in full swing but now is the time.  Plan Sept-Nov with Clean Up Summer Sun Damage ads, promotions.  Get your skin care vendors involved.  Host a back [...]

Let the Brooke Shields ads sell Latisse for You!

Although profit margins on Latisse and Botox Cosmetic aren’t great, the marketing dollars spent by these corporations does a great job of driving clients into our medical spa business for skin evaluation and consultations.  TLQ says ride on the advertising and hone your consultation skills to cross sell to other procedures and products.  Do a [...]

Happy 4th of July gear up with fall marketing now

As the fourth of July weekend begins, enjoy the beauty of summers bounty, the heart racing thrill of fireworks, the pride of living in a free county.  It has always been on of my fav holidays.  Gear up when you return, for planning Fall promotions that will make up for the slower summer months.

A Back [...]

Aestheticians MVP of Medical Spa

I believe that medical aestheticians are the MVP of the aesthetic world!  They have a solid understanding of skin, skin care products, the combining of skin care products, procedures and laser light treatment.  If you are a Day Spa esthetician and want to become a medical aesthetician or a nurse, MD, etc …we can help [...]

Botox an effective preventative treatment for migranes

NEW YORK (Reuters Health) - Botox shots, known for smoothing wrinkles, are an “effective” preventive treatment for patients with chronic migraine, conclude the authors of a new study funded by the drug’s makers.

Patients given Botox had about eight fewer headache days a month after receiving the shots, compared to about seven fewer days for patients given [...]

Fun in the Sun Sunscreen is a must

Sending your clients out into the summer sun after facial procedures is like putting a new born baby in the sun to bake.  IPL, laser, chemical peels, microdermabrasion all make the skin a ready target to absorb UVA- UVB rays at a faster rate than non treated skin.  SPF 30+ sunscreens protect against UVB rays [...]