The Laser Queen » Skin Care Products

Cindy Graf 2011 Speaking Engagements

The Laser Queen — Fri, 16 Sep 2011 15:29:48 +0000

September 15, 2011 Mastering the Consultation Workshop Scottsdale AZ

September 16-18 IAPAM Aesthetic Workshop Scottsdale, AZ

September 21, 2011 Tattoo Removal Workshop Milwaukee, WI

October 5, 2011 Mastering the Consultation Workshop San Diego,CA

October 21-23 IAPAM Aesthetic Workshop Scottsdale, AZ

November 2, 2011 Mastering the Consultation Workshop Westchester NY

December 1, 2011 Mastering the Consultation Workshop Orlando, FL

December 2-4, 2011 IAPAM Aesthetic Workshop Scottsdale, AZ

For more information contact me at cindy.graf@gmail.com

“Mastering the Consultation” Workshop in Scottsdale AZ!

The Laser Queen — Fri, 16 Sep 2011 15:18:25 +0000

Good Morning!

Thank you all for attending the “Mastering the Consultation Process” Workshop in Scottsdale last evening. It is always a pleasure for me to meet with professionals in our industry and share ideas about our ever growing and changing field of medical aesthetics. Mastering the Consultation is key to the financial growth of any aesthetic business. Remember to establish $10K Legacy Clients that stabilize revenues and reduce marketing costs in the medical spa, these steps are important:

The Consultation
Work a large treatment plan into your client’s lifestyle and budget
Educating staff
Choosing the right companies and products as business partners
Product knowledge
Incorporate trial kits to grow retail sales to be 50% of your annual revenue
Follow up meticulously with your clients
Team work

Winners from last night’s raffle were: Dr Toni Stockton, Marilyn Johnson, Tiffany Peterson and Megan Rogers. Congratulations!

On to San Diego on October 5, Harford, CT on November 2 and Orlando on December 1! Email me@ cindy.graf@gmail for more information on these complimentary industry workshops sponsored by: Colorescience, Palomar Medical, PCA Skin and Envy Medical. See you there!

Fall is coming…get your marketing plan ready now for your medical spa!

The Laser Queen — Tue, 27 Jul 2010 13:38:23 +0000

Fall and spring are great times to market to sell big packages and increase revenue stream in the medical spa. Hate to talk about it already with summer in full swing but now is the time. Plan Sept-Nov with Clean Up Summer Sun Damage ads, promotions. Get your skin care vendors involved. Host a back to school luncheon for moms on the first day of school to celebrate!

Thought I would share this jig zone puzzle with you all from our summer vacation….a great memory of my son and his girlfriend walking the beach! Jigsaw Puzzle Gallery – JigZone.com

Selling Cosmetic Services takes practice!

The Laser Queen — Mon, 29 Mar 2010 14:14:05 +0000

There are 10\”Selling Cosmetic Services\” steps to performing a successful cosmetic consultation that produces CASH!

(click on Selling Cosmetic Services to see a sample consultation by the laser queen!)

Ask the client “Look in the Mirror with Me”
Identify concerns that the client has, make a note of these.
Match up skin care products, injectables and laser/light treatments that may improve her/his concerns
Present the treatment plan
Wait for questions
Answer quickly and specifically Don’t teach!
Offer a trial close ”Where in this package would you like to start?”
Work the package into her/his lifestyle and budget,
Schedule all of the treatments in the package and do a little something today!
Finish each consultation with a Colorescience mineral make up makeover!

Colorescience now makes a Sunforgettable SPF 30/zinc/tit dioxide sunscreen brush with salicylic acid

The Laser Queen — Thu, 01 Oct 2009 21:01:06 +0000

Your clients will use this sunscren cuz you can add it as the day goes on over your make up! Get it! www.colorescience.com