The Laser Queen » Marketing Tips

Cindy Graf 2011 Speaking Engagements

The Laser Queen — Fri, 16 Sep 2011 15:29:48 +0000

September 15, 2011 Mastering the Consultation Workshop Scottsdale AZ

September 16-18 IAPAM Aesthetic Workshop Scottsdale, AZ

September 21, 2011 Tattoo Removal Workshop Milwaukee, WI

October 5, 2011 Mastering the Consultation Workshop San Diego,CA

October 21-23 IAPAM Aesthetic Workshop Scottsdale, AZ

November 2, 2011 Mastering the Consultation Workshop Westchester NY

December 1, 2011 Mastering the Consultation Workshop Orlando, FL

December 2-4, 2011 IAPAM Aesthetic Workshop Scottsdale, AZ

For more information contact me at cindy.graf@gmail.com

“Mastering the Consultation” Workshop in Scottsdale AZ!

The Laser Queen — Fri, 16 Sep 2011 15:18:25 +0000

Good Morning!

Thank you all for attending the “Mastering the Consultation Process” Workshop in Scottsdale last evening. It is always a pleasure for me to meet with professionals in our industry and share ideas about our ever growing and changing field of medical aesthetics. Mastering the Consultation is key to the financial growth of any aesthetic business. Remember to establish $10K Legacy Clients that stabilize revenues and reduce marketing costs in the medical spa, these steps are important:

The Consultation
Work a large treatment plan into your client’s lifestyle and budget
Educating staff
Choosing the right companies and products as business partners
Product knowledge
Incorporate trial kits to grow retail sales to be 50% of your annual revenue
Follow up meticulously with your clients
Team work

Winners from last night’s raffle were: Dr Toni Stockton, Marilyn Johnson, Tiffany Peterson and Megan Rogers. Congratulations!

On to San Diego on October 5, Harford, CT on November 2 and Orlando on December 1! Email me@ cindy.graf@gmail for more information on these complimentary industry workshops sponsored by: Colorescience, Palomar Medical, PCA Skin and Envy Medical. See you there!

Medical Spa Slow Down in Summer?

The Laser Queen — Thu, 23 Jun 2011 16:30:52 +0000

Send a $50 Gift Certificate toward a package of laser IPL services to all of your “Legacy Clients”. This will perk up sales!

New Colorescience Pro Illuminating Serum rocks!

The Laser Queen — Wed, 13 Apr 2011 13:44:11 +0000

Tried a new product and loved it!

Illuminating Serum by Colorescience Pro is not just a make up…it’s a treatment for your skin. Talk about “getting your glow on! Try it!

To get your glow on... Click the link: http://www.colorescience.com/ProductDetails.asp?ProductCode=8812

The Laser Queen — Wed, 30 Mar 2011 12:40:48 +0000

Laser Queen 2011 Upcoming Speaking Events

Friday, April 15 IAPAM Weight Management Symposium Scottsdale AZ

Saturday, April 16 IAPAM Aesthetic Symposium Scottsdale AZ

April 21 “Mastering the Consultation” Workshop Dallas TX

May 4 “Mastering the Consultation” Workshop Washingto DC

May 20 Palomar Laser Light Symposium NY, NY

June 2 “Mastering the Consultation” Workshop Miami FL

June 3 IAPAM Weight Management Symposium Scottsdale

June 4 IAPAM Aesthetic Symposium Scottsdale, AZ

For More Information: email cindy.graf@gmail.com

Congrats Element Wellness. Spa. Studio in KC

The Laser Queen — Mon, 28 Mar 2011 13:51:01 +0000

I helped to launch one of the most exciting lifestyle centers of my career last week in Kansas City! Element Wellness. Spa. Studio combines health and wellness with medical spa services, acupuncture, massage, ana yoga/pilates studio with a concierge service which runs your errands whle you take care of “you”! Congratulations to Dr. Kelly Logan and her fabulous staff on this terrific new business which caters to busy men and women in KC!

Spring is here…the medical spa race begins!

The Laser Queen — Mon, 21 Mar 2011 19:22:21 +0000

No matter where in this country or another you live, in the medical spa biz, Spring is the time we need to sell, sell, sell so that we can book treatment packages to run us through the lazy days of summer! Launch aggressive aesthetic marketing programs now! Don’t wait one more week. Promote the non surgical makeover: 5 photofacials, 5 PCA Chemical Peels, one area of Botox, filler and a PCA skin care system with beautiful Colorescience make up kit for $2600. This will keep clients coming in until mid September when the baby boomer children go back to school and the moms focus on themselves again!

If you want to get really good at this, come to The Laser Queen’s “Mastering the Consultation Process” workshop near you: Thursday, April 21, 2011 in Dallas, TX, Thursday May 5 in Washington DC, and Thursday June 2 in Miami, FL. For more information email me at cindy.graf@gmail.com. Good Selling!

Host a “healthy food” luncheon to promote your Medical Weight Management/ Slim Lipo practice

The Laser Queen — Thu, 14 Oct 2010 14:20:19 +0000

Tip from the LQ: Help your patients chose the right entrees when dining out. Pair up with a local restaurant to feature a low carb luncheon and present a 15 minute slide show on your medical weight management program and Slim Lipo procedures!

Fall is coming…get your marketing plan ready now for your medical spa!

The Laser Queen — Tue, 27 Jul 2010 13:38:23 +0000

Fall and spring are great times to market to sell big packages and increase revenue stream in the medical spa. Hate to talk about it already with summer in full swing but now is the time. Plan Sept-Nov with Clean Up Summer Sun Damage ads, promotions. Get your skin care vendors involved. Host a back to school luncheon for moms on the first day of school to celebrate!

Thought I would share this jig zone puzzle with you all from our summer vacation….a great memory of my son and his girlfriend walking the beach! Jigsaw Puzzle Gallery – JigZone.com

Host a luncheon seminar if you are in a professional building!

The Laser Queen — Tue, 16 Mar 2010 14:09:40 +0000

If you are located in a professional building or hospital, why not invite your neighbors for a salad bar luncheon to discuss the latest in cosmetic procedures. Make hay while the Spring sun is shining to sell packages to sail through the summer!