Great article from PCA Skin: Myths about Skin

Myths abound about skin care, from recommendations on preventing stretch marks to the proper way to cleanse your face. These old wife’s tales have many experts shaking their heads in disbelief, but also have many believing them. Five common skin care myths are debunked here.

1.Tanning beds help prepare your skin for the [...]

Fall is coming…get your marketing plan ready now for your medical spa!

Fall and spring are great times to market to sell big packages and increase revenue stream in the medical spa.  Hate to talk about it already with summer in full swing but now is the time.  Plan Sept-Nov with Clean Up Summer Sun Damage ads, promotions.  Get your skin care vendors involved.  Host a back [...]

Let the Brooke Shields ads sell Latisse for You!

Although profit margins on Latisse and Botox Cosmetic aren’t great, the marketing dollars spent by these corporations does a great job of driving clients into our medical spa business for skin evaluation and consultations.  TLQ says ride on the advertising and hone your consultation skills to cross sell to other procedures and products.  Do a [...]

Happy 4th of July gear up with fall marketing now

As the fourth of July weekend begins, enjoy the beauty of summers bounty, the heart racing thrill of fireworks, the pride of living in a free county.  It has always been on of my fav holidays.  Gear up when you return, for planning Fall promotions that will make up for the slower summer months.

A Back [...]