Determine your unique selling advantage in your medical spa marketplace.

Don’t try to win new clients by  advertising low prices. Determine your unique selling advantage, put a reasonable price to it and do it extremely well.  Once you establish a low price margin you can’t go back up.  Lost leaders don’t attract repeat clients so you spend all the money you brought in on the next ad.  You want to attract repeat clientele that you advertise to attract once.  Once your clients come in, do a great job of putting together a comprehensive aesthetic package that he/she can work at a pace comfortable with their budget and lifestyle.  This is what leads to a financially successful cosmetic medical business!